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New arrivals

Set Ascending Direction

11377-11405 of 11405

Set Ascending Direction

11377-11405 of 11405

Stylistic avant-garde, technological material evolution, and the constant redefinition of contemporary design merge in the New Arrivals selection, an elite anthology conceived to anticipate global trends and dominate the eyewear and sports protection scene. This exclusive showcase gathers the latest collections from the most iconic brands in international fashion, luxury, and high-performance sports, offering structural solutions specifically designed for men and women who wish to evolve their style. From haute couture runways to world circuits, the new collection celebrates the creative flair of Prada and the subversive elegance of Miu Miu, juxtaposing them with the sculptural rigor of Tom Ford and the Mediterranean luxury signed Dolce & Gabbana, without forgetting timeless design pillars like Ray-Ban and the artisanal mastery of Persol, up to the technological peaks of the sports world dominated by Oakley.

The actual catalog displays an extraordinary variety of construction architectures and manufacturing care of absolute value. The new frames explore unprecedented thicknesses and volumes, alternating compact, high-thickness cellulose acetates—molded to achieve sculptural volumes, pastel transparencies, and warm lacquered tones—with the finest metal alloys, aerospace titanium, and plated stainless steel. In models dedicated to maximum sports performance, research is expressed through the use of shape-memory injected technopolymers, exceptionally light, flexible, and resilient, capable of withstanding the most severe mechanical stresses. Each frame, temple, and mechanical hinge is integrated directly to ensure total anatomical comfort: the scientific distribution of weight between the nasal septum and the temporo-occipital support points eliminates any localized pressure points, guaranteeing a firm, light, and impeccable fit in any situation, from prolonged urban use to the most intense athletic sessions.

In the latest generation sunglass versions and ski goggles, integrated lenses ensure total and crystal-clear UV protection, blocking the entire spectrum of harmful ultraviolet radiation from the sun. Developed in collaboration with the most prestigious optical laboratories in the world, these lenses adopt advanced molecular filters that modulate light, enhancing color contrasts and drastically reducing eye strain caused by strong glare from asphalt, urban surfaces, or the blinding glare of snow cover at high altitudes. New arrivals dedicated to winter sports also maximize the peripheral field of vision thanks to spherical and cylindrical frameless designs, treated with advanced hydrophobic and anti-fog coatings to ensure constant image clarity even in the most extreme weather conditions.

This same engineering precision guides the development of the optical range and integrated protection systems. The profiles of prescription and sunglass frames are distinguished by proven adaptability of frames to custom corrective lenses: the structural robustness of the rims and the precision of the grooves allow for stable housing of both single-vision lenses for simple visual defects and advanced progressive geometries for presbyopia management, perfectly integrating anti-reflective protective treatments and filters against visual stress induced by the blue light of digital screens. This flexibility is combined with the design of new bicycle and ski helmets, whose EPS inner shells with differentiated density and MIPS rotational impact protection systems act as constant thermal and solar and neuronal protection, ventilating the skin according to the Venturi effect and integrating geometrically with the temples of glasses and the elastic of goggles to eliminate any visual interference.

Purchasing these models guarantees immediate access to the latest certified innovations in the sector, where each individual piece is shipped and delivered in its original brand packaging. The official manufacturer's packaging protects the frame or device from shocks and environmental alterations, legally attesting to its authenticity, the controlled origin of the raw materials, and full compliance with the strictest European and international quality standards. Choosing new arrivals means investing in solid, iconic, and cutting-edge accessories, born in design laboratories to enhance the gaze and protect life with absolute aesthetic distinction. If you want to discover which of the latest silhouettes best enhances your facial features or wish to configure your new frame with personalized visual supports, let's talk about it directly now.